What It Takes to Innovate
Top 7 Reasons Executive Leaders Need a Coach
by BOB PARSONS, InsideOut Development Executive Coach Practice Leader

In a recent New Yorker magazine article titled, Personal Best, Surgeon Atul Gawande says, “No matter how well trained
people are, few can sustain their best performance on their own.” I find this statement to be overwhelmingly
true. I wouldn’t have the career I have without the input, guidance, and feedback from many great coaches.

Before we explore why executives need a coach, let’s first answer—What is a coach? There are
many ways to define a coach’s role, but I find it helpful to clarify what it doesn’t include.

A Coach IS NOT:
  • A functional expert giving advice (that’s a mentor)
  • A person who dives deeply into another person’s past to diagnose an
    emotional challenge (that’s a psychologist)

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